'Dummies' and 'Idiot's' religion books prove smart bet for publishers
Saturday, November 26, 2005, By Sam Hodges of The Dallas Morning News
Why would publishers risk offending deeply pious or intellectually prickly Americans with book titles such as The Koran for Dummies and The Complete Idiot's Guide to Jesus? It's the economy, stupid.
I agree. And like it. Marketing issues aside, the need for accessable material to an increasingly biblically illiterate culture is a positive move. There will always be the question of quality. But for the most part, established clergy and religious authorities are writing these books. Will there be differences of opinions? Sure. But what we see is simply an expression of what we have already. Different churches, different religions, competing in the spiritual marketplace. Why not turn to a handbook for some help? The challenge for believers is to make sure we publish quality, compelling material that demonstrates the difference between Christian faith and religious systems.