Wednesday, June 27, 2012

Download a Free Sample

I never do, do you? I don't like to read portions of books or samples of stories. Those extra pages at the back of a novel to entice you to buy the second book in the trilogy? Waste of paper.

So I don't think offering free sample downloads is a particularly effective marketing strategy...on people like me.

But it must be fairly effective for a large group of readers otherwise the practice wouldn't exist. So my advice? Make that opening chapter very...hooky!

There. That's about it for this class, class. If you're going to allow potential buyers the opportunity to download and read 15 to 20% of your work, then that portion better sing. Anything to add? Comment below.

Oh, and I found I'd bookmarked a blog post that I forgot to offer last time - one on "How to Write a Back Blurb for Your Book." Read it and let me know what you think. Until next time.

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